Let me reintroduce myself, my name is Wira.

I’m Balinese so I will probably never tell you my full name as it’s too long.

If you’ve read the first few words on my home page, you can probably tell that I identify myself as a “Product Experience Designer”.

I didn’t take the “traditional” design route. I started in the world of diplomacy, geopolitics, and negotiations—yep, the kind where people wear suits and argue politely.

But somewhere between writing academic papers and decoding international policies, I realized I was more obsessed with technology and about how things felt and functioned. Hell, my final thesis was about crypto in the Philippines.

So I pivoted. I’ve worked on some of which might be the fastest paced CRM and SaaS companies in Indonesia and Singapore.

Fast-forward to today, I’m doing strategic thinking combined with intuitive design to create digital experiences that actually make sense (and maybe even spark joy).

On the side, I’ve worn many hats: copywriter, graphic designer, ramen poster maker, anime illustrator, and pixel artist.

I believe good design is like a good conversation—clear, honest, and a little bit witty. Currently, I’m diving deep into building mindful, human-first products that don’t just look good, but feel right.